Understanding electronic direct marketing

Electronic direct marketing (eDM) is a way of keeping your customers up to date with the latest trends and news regarding your company. It is a simple way of maintaining contact with your client database and has outstanding tracking and analysis features.

Scholz Media wants to help you understand the benefits of this style of marketing to your clients.

What is an eDM?
An eDM is the digital way to send out news and information easily and effectively to your contacts within your business database. You can segment your database to allow digital information to be emailed to customers and stakeholders. Features like personalised greetings "Hello customer name..." and customised subject lines "Follow the latest updates of business name..." allow you to reach recipients and let them know that it is not an unsolicited (spam) email.

What are the benefits of an eDM?
Your business will flourish because email direct marketing is inexpensive to produce, easy to manage, can be scheduled to send at key times and has highly-advanced methods of tracking efficiency and effectiveness.

How does an eDM track efficiency?
The program which Scholz Media uses to distribute eDM’s has great reporting features which allow the ability to track:

• Spam Complaints
• Bounce Rate
• Unsubscribes
• Link Clicks
• Forward to friend
• Analytics
• and much more

If you would like more information on setting up and electronic direct marketing campaign, Contact us today for an obligation free consultation.